Viva Las Reykjavík
AMC International, based in Rotkreuz, Switzerland, has been a pioneer in easy cooking and healthy eating for 40 years and is today's world leader in stainless steel cookware. Out of 18.000 consultants worldwide around 220 were honoured in two award ceremonies in Reykjavík. SagaEvents, in co-operation with SagaFilm produced the project - upstaging last years' ceremonies in Las Vegas.
Although unheard of in Iceland we soon found out that AMC was a force to be reckoned with. AMC is one of SagaEvent's biggest clients to date with sales companies and production facilities located in more than 35 countries on five continents. It was clear from the beginning that the Saga companies were best suited to deliver this project due to the range of services we are able to offer.
We began by analyzing the kind of expertise we needed to realize the project and quickly assembled a fantastic team. With veterans of live TV production, world class stage designers and lighting technicians, a music expert, an experienced creative director and executive producer at the helm SagaEvents delivered above and beyond what was expected.
We created "The AMC World Cup Bar" in the prefunction area of the Nordica Hilton Hotel where we set up a goal and kept score, decorated a part of the floorspace to look like a football field, set up a big screen where we projected the games taking place in the World Cup and plastered the walls and ceilings with flags and posters to do with both AMC and the World Cup.
For the award ceremonies themselves we created a magical icelandic landscape which we transformed in between the two ceremonies. Here follows the description for the stage on day one:
"On the far left we see a landscape in lava. Parts of it are covered in moss and a small waterfall can be seen and heard. A 4 metre high tree can be seen through the landscape. We witness two small mudsprings, bubbling away and clouds of smoke billowing up from time to time. Moving to the right we now see the flat area of the stage which is quite big as it needs to hold a lot of people. The front of the stage where it meets the floor is covered and blends into the scenery. On this flat area we see two podiums made to look like big rocks on the front, echoing the rest of the stage. Moving further to the right we again see elements of nature and recreate a volcano and a spurting Geyser."
And for the 2nd day:
"The landscape seen the day before has now been transformed into a glacier. The proportions remain the same from day to day but the coating giving the stage it's lava look has now been stripped away revealing what appear to be blocks of glacier ice. The waterfall from the day before fits comfortably in to the icy landscape. Fake snow has been added to the stage and the lighting completely reworked with a focus on bluish and cold greens reminiscent of the Northern Lights. Instead of the spurting geyser to the right of the stage we now see a 4 squaremetre ice-rink where an ice-dancer will perform her pirouettes in the opening and closing ceremonies. Snow machines are installed over the stage so at any given moment we can make it look like it's snowing."
With the amazing stage in place it was time for the ceremonies to begin. Through a joint effort between 11 strong crew, including 2 cameramen two 5 hour ceremonies ran their course seamlessly to the delight of our clients and their guests.
