Fashion Shows
SagaEvents created the coolest fashion show in Iceland, ever.
SagaEvents has created fashion shows for, amongst others, G-star and Steinunn, a leading Icelandic designer. We work closely with our clients to prepare these to make sure the production compliments the fashion rather than upstage it.
Mosaic
Mosaic Fashions Plc. is a fashion retailer operating four distinctive womanswear brands: Oasis, Coast, Karen Millen and Whistles. The brands are positioned in the upper middle market of the UK high street, each with different, strong brand character. June 10th 2005 saw an increase in share capitalization for Mosaic and created the perfect opportunity to showcase the four brands to celebrate this and raise their profile. The destination; Iceland. The occasion; Cool Ice, one of the most talked about events of latter years in Iceland. Guests agreed that Cool Fashion was one of the most successfully staged event in Iceland. 80 strong staff, from ushers to executive producers co-ordinated their efforts and managed a seamless production. Technical staff delivered a broadcast of synchronised live-feeds with pre-recorded material on twelve screens while 43 people dressed and stylised the models. The client heaped praise on the organisation and execution and guests agreed that the difficult task of representing each brand in one show had been successful.